We all know that the creative industry has been changing drastically the last ten years, especially in the advertising market where media and entertainment companies have involved and developed numerous platforms, systems, games, apps and more to engage consumers with brands. Under this scenario the creative people had to adapt their leadership to get success and not getting off the industry. Everything is happening now and multiple things are occurring at the same time, this is the willing of our consumers hungry for their kind of entertainment at the fastest speed to get it possible. Therefore, advertising creatives have had to get the skills to understand this change and the "convergence"...
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