Mobile devices have become the go-to platform for consuming digital media. In June, mobile accounted for two out of every three minutes spent consuming digital media in the US, according to ComScore data. As readers spend more time consuming media on mobile devices and less time reading on newspapers, magazines, and desktop computers, publishers must adapt their distribution strategies to align with the mobile shift. In a new report from BI Intelligence, we examine how both traditional and digital-native publishers are adjusting their strategies in the face of rapidly increasing mobile media...
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