Brisbane visual merchandiser Ashleigh Jackson has never met Kmart boss Guy Russo, and she's not even on the payroll despite all the hard work she does promoting the discount department store's homewares. The 26-year old is responsible for The Kmart Forecast Instagram account, which boasts more than 140,000 followers who appreciate Ms Jackson's carefully curated images of the chain's latest homeware merchandise. It's a powerful marketing mechanism for the Wesfarmers-owned retailer and it's already attracting commercial interest. #regram from @blackcat.design featuring the Kmart rhino planter! #kmartaddictsunite #kmartstyling #kmartaus #interiorstyling...
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